Not Just a Car Show: Why The British Motor Show Belongs in the Same Sentence as Netflix and Nike

At first glance, it’s a bold claim. What could possibly link a streaming giant, a global sportswear icon, and a national automotive event? More than you might think.

While they operate in vastly different spaces, Netflix, Nike, and The British Motor Show all tap into three powerful levers that define the most successful brands in 2025:

- Storytelling that sticks

- Immersion that moves people

- Experiences that audiences choose to share

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Let’s break it down — and show why brands of all kinds, automotive or not, should take notes from the way these three connect with audiences in deeply human ways.

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1. Storytelling That Transcends the Product

Netflix doesn’t sell streaming services. It sells stories that spark conversations, memes, think-pieces, and emotions. It’s less about the tech, and more about the tales.

Nike isn’t really about trainers. It’s about identity, ambition, and movement. Its best ads rarely mention shoes — they celebrate the power of sport to shift culture.

The British Motor Show, too, has evolved beyond a traditional event. It’s no longer just about engine specs or test drives. It’s a platform for brands to tell stories — about how we live, travel, connect, and experience mobility.

From the family buying their first EV to a tech-savvy driver looking for smarter connectivity, today’s visitors aren’t just buying cars — they’re buying into lifestyles.

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2. Audience Immersion That Feels Personal

Netflix keeps viewers engaged by learning their preferences and recommending content that resonates. It’s algorithmic intimacy. Personalised, seamless, and sticky.

Nike builds immersive, multi-sensory campaigns: from pop-up courts in unexpected locations to city-wide runs that gamify urban space.

Likewise, The British Motor Show is built on total audience immersion. Visitors don’t just walk the halls — they drive the cars, touch the tech, experience live demos, and chat directly with brands.

This full-body, real-world engagement is increasingly rare — and incredibly powerful. Especially in an age where digital experiences dominate but real connection is scarce.

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3. Creating Moments People Want to Share

Netflix’s breakout shows become cultural shorthand — think Stranger Things or Bridgerton.

Nike’s campaigns are practically engineered to go viral — blending inspiration, controversy, and influence.

At The British Motor Show, we see families sharing photos with stunt drivers, creators filming walk-throughs for TikTok, kids getting behind the wheel of simulators, and first-time buyers capturing test drives.

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It’s not just a visit — it’s a content machine.

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