SPONSORS & PARTNERS

The LEGO Group

Sponsors of our 2026 Live Stage in partnership with Smyths Toys & bringing you an expanded retail shop for this year!

Smyths Toys Superstores

Sponsors of our 2026 Live Stage in partnership with The LEGO Group & bringing you an expanded retail shop for this year!

Bridgestone

Bringing the 2026 Bridgestone Live Arena & Supercar Paddock in partnership with Kwik Fit

Kwik Fit UK

Bringing the 2026 Bridgestone Live Arena & Supercar Paddock in partnership with Kwik Fit

Avery Dennison

Bringing you the 2026 UK Wrap Championships,

The British Army

Expect interactive games with the British Army Village. The perfect spot for a whole load of family fun whilst chatting about future careers and learning about our armed forces!

Draper Tools

PitStop

The Loyalty App for Roadside Rewards <br /> Turn miles into smiles with Pitstop – the motorway rewards app built to bring joy to every journey. Plan smarter routes, unlock discounts, and rack up rewards.

Drift Limits

Providing visitors with opportunity to experience drifting from the passenger seat!

Alpine F1 E-Sports

Find them in The Grid with their top of the range racing simulators!

i-media

i-media is a leading Digital Out-of-Home company delivering full-motion content across an estate featuring 98% exclusivity of the UK’s Motorway Service Areas

Motor Trader

Motor Trader has been reporting on this fast-changing market for over 100 years. Motor Trader is read by senior management in franchised and independent car dealers as well as car manufacturers