The British Motor Show is the UK’s ultimate celebration of motoring, bringing together innovation, entertainment, and passion under one roof.
Held at Farnborough International Exhibition & Conference Centre between 21-23 August 2026, the Greatest Show on Wheels attracts over 40,000 visitors, from car buyers and enthusiasts to families and industry professionals, creating an unrivalled platform to showcase, engage and inspire.
Plus with a new refreshed layout and zoning for 2026, the show delivers a unique opportunity to align with shared values and create meaningful connections with a high-value audience, driving authentic engagement through live immersive experiences that leave a lasting impression.
Don’t miss your chance to be part of 2026’s most talked-about event – partner with us today!
ABC1 Visitors with high disposable income
Of visitors make a purchase at the show
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“The British Motor Show is one of the best events we do all year, with the vast amount of people you get to showcase your product to, we highly recommend to anyone looking to exhibit.”
Sandown Mercedes Benz
"We’re thrilled to return to the British Motor Show with Kwik Fit for our fifth consecutive year. Spanning three exciting days, the event offers a fantastic day out for families and passionate car fans alike. Performance is at the core of everything we do at Bridgestone, so we’re proud to be at the centre of the action as sponsors of the Bridgestone in partnership with Kwik Fit Live Arena and the Supercar Paddock".
Bridgestone UK
Consumer Sales Director
"This event is the perfect place to connect with motorists of all ages and share how our expertise, combined with the quality and performance of Bridgestone tyres, helps keep the nation’s drivers safe on the road".
Kwik Fit UK
Marketing Director
“We feel our brand growing with The British Motor Show, with every year getting bigger and better. It’s great brand exposure for us, really helping us make noise about what we do in the industry as well as taking deposits at the show.”
Cardusio
"The British Motor Show has a great audience demographic with lots of people who are very engaging and willing to spend money. It is a fantastic show with great organisers, security and staff with smooth set up processes, one of the best shows we pick to do".
James May's Gin
We’re proud to return to the British Motor Show as Official Sponsor of the UK Wrap Championships for a second consecutive year, it gives vehicle owners a front-row seat to the skill behind wrapping and paint protection, while also allowing us to engage directly with the community, share expertise, and showcase how our materials can help personalise, protect, and transform vehicles".
Avery Dennison EU
UK & Scandinavia Area Senior Sales Manager at Avery Dennison
“We highly recommend the British Motor Show, we’ve been for 3 years in a row and it is the best thing we do all year round.”
Tesouro Timepiece
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