Bridgestone & Kwik Fit Return as New Live Arena and Supercar Paddock Sponsors

Bridgestone, in partnership with Kwik Fit, has announced its return to The British Motor Show and has become the official sponsor of the Live Arena and Supercar Paddock for the 2026 edition. This marks the fifth consecutive year that the two automotive leaders have supported the show’s most popular and high-energy attractions.

Renowned for delivering adrenaline-fuelled demonstrations, thrilling live performances, and an up-close showcase of the world’s most desirable supercars, the Live Arena and Supercar Paddock have become centrepieces of The British Motor Show experience. Bridgestone and Kwik Fit’s continued sponsorship partnership underlines their long-standing joint commitment to performance, safety, innovation, and engaging automotive fans of all ages.

Consumer Sales Director for Bridgestone UK Drew Chapman commented –

“We’re thrilled to return to the British Motor Show with Kwik Fit for our fifth consecutive year. Spanning three exciting days, the event offers a fantastic day out for families and passionate car fans alike. Performance is at the core of everything we do at Bridgestone, so we’re proud to be at the centre of the action as sponsors of the Bridgestone in partnership with Kwik Fit Live Arena and the Supercar Paddock.”

Andy Lane, Marketing Director at Kwik Fit, added:

“We’re proud to be partnering with Bridgestone once again at the British Motor Show. The thrilling stunts and extreme performance in the Live Arena and Supercar Paddock may seem a world away from everyday motoring, but there is a common thread. All drivers need to have confidence in their car – whether up on two wheels in the arena or popping to the shops on the road. This event is the perfect place to connect with motorists of all ages and share how our expertise, combined with the quality and performance of Bridgestone tyres, helps keep the nation’s drivers safe on the road.”

Visitors to the 2026 show can once again expect an action-packed programme in the Live Arena, alongside a spectacular display of cutting-edge supercars in the Supercar Paddock. Bridgestone and Kwik Fit experts will also be on hand throughout the event, sharing insight on tyre safety, vehicle maintenance, and the importance of keeping drivers road ready. The British Motor Show 2026 takes place 21-23 August 2026 and is expected to welcome tens of thousands of visitors, offering manufacturers, partners, and sponsors an unrivalled opportunity to connect directly with UK consumers and the wider automotive community.

Visit https://www.thebritishmotorshow.live/whatson for more information