Welcome to The Showroom, the beating heart of The British Motor Show! This is where the automotive world comes alive, showcasing the very latest cars from leading brands. From sleek city runarounds and family-friendly SUVs to cutting-edge electric vehicles and luxurious dream machines, you’ll find them all here. Step inside, explore the interiors, and discover the newest tech and design features that make these cars stand out.
Whether you’re planning your next purchase or simply love the thrill of seeing what’s new, The Showroom is the perfect place to browse, compare, and be inspired. It’s spacious, easy to navigate, and packed with photo opportunities ideal for families and enthusiasts alike. Take your time, chat with friendly experts, and imagine yourself behind the wheel of something truly special. This is where the future of driving meets the excitement of today!
Check out some of the brands that will be featuring below ⬇️
Why just look when you can drive? Our Test Drives Zone is your chance to turn curiosity into confidence. Get behind the wheel of the cars you’ve been dreaming about and feel the difference for yourself. From nippy hatchbacks and family favourites to cutting-edge hybrids and electric vehicles, you’ll experience performance, comfort, and technology in real-world conditions. Friendly experts are on hand to guide you through the process, making it simple and stress-free.
Whether you’re comparing models, exploring new features, or just want to enjoy the thrill of driving something new, this is the ultimate hands-on experience. Families are welcome, and there are safe passenger options too. If you’ve ever wondered what an EV feels like or how a comfort mode transforms a drive, now’s your chance to find out. Nothing beats the excitement of a real test drive, don’t miss it!
If you love action, you’ll love BridgestoneThe Live Arena in partnership with Kwik Fit! This is where the noise, speed, and excitement come to life in spectacular style. Packed with jaw-dropping stunt shows, drift displays, and high-energy performances, The Live Arena is the ultimate adrenaline zone. Watch professional drivers push their machines to the limit, hear the roar of engines, and feel the buzz of live entertainment that will have the whole family cheering.
It’s loud, it’s thrilling, and it’s completely unforgettable! With plenty of space to watch and soak up the atmosphere, this is the perfect spot for thrill-seekers and families who love a bit of drama and spectacle. Bring your camera for incredible action shots and prepare for moments that will make you say, “Did you see that?!” Buckle up, it’s going to be wild!
Gamers, this one’s for you! The Grid is our all-new E-Sports and gaming zone, designed for speed, skill, and fun. Dive into immersive simulators that put you right in the driver’s seat, with realistic physics, stunning visuals, and competitive leaderboards. Whether you’re a casual player or a hardcore racer, you’ll find challenges to suit your level, from time trials to head-to-head battles. Friendly hosts keep the action flowing and help you get set up, so everyone feels welcome.
Families can cheer each other on, swap turns, and enjoy the buzz of competition together. It’s fast, fun, and perfect for all ages. Discover the latest gaming tech, sharpen your reactions, and maybe even claim bragging rights for the day. The Grid is where virtual racing meets reality, don’t miss your chance to play, compete, and win!
Back by popular demand and bigger than ever, the Lego & Smyths Zone is a colourful, creative playground for young builders and the young at heart. Dive into build tables and themed challenges, follow fun prompts on-stage, and watch live demos that spark imagination. There’s plenty of room for families to spread out, share ideas and craft mini masterpieces, plus friendly staff to offer help and keep the atmosphere upbeat.
The expanded retail area is stocked with favourite sets, pocket-money treats and hobby must-haves, making it easy to pick up something special to take home. Expect surprises, playful photo spots and lots of “wow, look what I made!” moments. Parents can enjoy a breather while kids focus and create, and everyone leaves with a smile. It’s hands-on, wholesome fun where creativity takes centre stage, perfect for a reset between high-octane zones.
Prepare to be starstruck in the Supercar Paddock sponsored by Bridgestone in partnership with Kwik Fit, where automotive icons and exotic dream machines line up for your close-up. Admire sculpted bodywork, handcrafted interiors, and engineering excellence from brands known for speed, prestige, and innovation. From iconic names to rare models, this is automotive luxury at its finest. Kids will be amazed, enthusiasts will be in heaven, and everyone will want a photo!
The paddock is laid out for easy viewing, with plenty of space to soak up the glamour without feeling rushed. Owners and experts are often on hand to share stories and answer questions, making it feel personal and welcoming. Whether you’re here for the soundtrack, the craftsmanship, or the sheer theatre of it all, this is a must-see. Bring your camera, these cars are pure motoring magic!
Celebrate the passion of car ownership in The Club Hub, a vibrant space dedicated to the people who make car culture so special. Here, you’ll find an incredible mix of classic cars, modified rides, and unique builds, each with its own story to tell. Wander through stunning displays, chat with enthusiastic owners, and discover the creativity and dedication that goes into every vehicle. From timeless vintage models to bold, customised showstoppers, The Club Hub is a feast for the eyes and a hub for conversation.
It’s not just about the cars, it’s about the community. Whether you’re a lifelong enthusiast or simply curious, you’ll love the welcoming atmosphere and the chance to learn what makes these cars so loved. Bring the family, take plenty of photos, and soak up the passion that drives this amazing world of motoring.
Feel the thrill like never before in our Ride & Drive Zone; the ultimate hands-on experience for car lovers! This is your chance to take the wheel or enjoy an exhilarating passenger ride in some seriously exciting cars. From sporty favourites and family-friendly models to cutting-edge electric vehicles, you’ll experience what makes each one unique. Expert instructors are on hand to guide you, making it safe, fun, and confidence-boosting for everyone.
Whether you’re curious about the latest tech, want to feel the punch of performance, or simply fancy an unforgettable drive, this is the place to do it. Families are welcome, and there are options for all levels of experience. It’s not just a test, it’s an adventure! So buckle up, hold on tight, and get ready for an experience you’ll be talking about long after the show ends.
Step into Lowered & Loud, the ultimate celebration of car culture and creativity! This zone is all about individuality, style, and jaw-dropping design. Feast your eyes on custom builds that push boundaries, retro rides that ooze nostalgia, and sleek classics that turn heads. Every car here tells a story, whether it’s a slammed stance, a bold paint job, or a clever modification that blends art with engineering.
Chat with passionate owners, snap incredible photos, and soak up the vibrant atmosphere where horsepower meets imagination. It’s loud, it’s proud, and it’s packed with personality. Whether you’re a die-hard mod fan or just curious about what makes this scene so special, Lowered & Loud is guaranteed to impress. Bring the family, explore the details, and discover a world where creativity rules the road!
Does you car fit the criteria? Click here to register and add that you’re interest for Lowered & Loud in the description box!
All vehicles for this zone must be available for all 3 days of the event and registration does not permit access, all vehicles will be vetted and confirmed by our team.
Love motorsport? The Yard is where the action gets raw and real! This zone brings the thrill of racing to life with live showcases of speed, skill, and pure adrenaline. Watch modified machines and motorsport heroes demonstrate incredible car control, precision manoeuvres, and the kind of driving that leaves jaws on the floor. It’s noisy, it’s exciting, and it’s packed with energy, perfect for fans who want to feel the buzz up close.
Families will love the spectacle, and enthusiasts can soak up insider tips and technical know-how from the experts. From drift demos to performance showcases, The Yard is all about celebrating the craft behind the sport in a safe, controlled environment. Grab your camera, bring your excitement, and prepare for a zone that’s guaranteed to get your heart racing!
