Halo Appointed Exclusive Test Drive Booking Partner for The British Motor Show 2026

HALO, the automotive industry’s dedicated appointment and test drive booking platform, has been confirmed as the exclusive test drive booking partner for The British Motor Show 2026.

The partnership will see HALO power all test drive bookings at the 2026 show, delivering a fully integrated booking and scheduling solution designed to support manufacturers operating at scale while improving visitor experience and data quality.

Using HALO’s platform, attendees will be able to pre-book test drives ahead of the event, selecting preferred vehicles, manufacturers, and time slots in advance. This approach ensures visitors arrive on-site with confirmed appointments, significantly reducing queues, and on-the-day inefficiencies. At the British Motor Show 2025, 72% of attendees were considering the purchase of their next car, and 30% have already registered their interest in test drives at the 2026 event.

For manufacturers and exhibitors, HALO provides a centralised system to manage test drive activity across multiple brands and vehicle fleets. The platform enables real-time management of availability, capacity, and scheduling, while capturing accurate customer data both before and during the event. Live visibility of bookings and attendance allows teams to optimise resource allocation and maximise engagement throughout the show.

Andy Entwistle, CEO of The British Motor Show, commented: “Test drives are a critical part of the visitor journey and a key commercial opportunity for manufacturers. Partnering with HALO allows us to deliver a more structured, data driven, and scalable test drive experience for 2026. This collaboration ensures exhibitors can operate efficiently while visitors enjoy a smoother, more professional experience from booking through to driving.”

Harry Pennington, Strategy & Development Director at RGML, said: “We’re proud to be supporting one of the UK’s most important automotive showcases and helping to raise the standard for how test drive experiences are delivered at scale, giving manufacturers better control and visitors a smoother, more engaging experience.”

As part of the partnership, The British Motor Show is the exclusive event user of HALO for 2026, reinforcing The British Motor Show’s commitment to operational excellence and innovation, while positioning HALO at the centre of one of the UK’s most significant automotive retail and manufacturer showcases. The British Motor Show 2026 takes place 21-23 August and is expected to welcome tens of thousands of visitors, offering manufacturers, partners, and sponsors an unrivalled opportunity to connect directly with UK consumers and the wider automotive community.