Honda has been confirmed as an exhibitor at The British Motor Show 2026, with Yeomans Honda Guildford set to showcase some of the Japanese brand’s latest and most popular models at Farnborough International this August.

One of the world’s most recognisable automotive manufacturers, Honda has built a reputation for combining reliability, innovation and efficiency with exciting design and engaging driving dynamics. Visitors to The British Motor Show will be able to explore Honda’s latest range and learn more about the brand’s commitment to advanced hybrid technology and sustainable mobility.

With a rich heritage spanning motorcycles, cars, motorsport and engineering innovation, Honda continues to be one of the most trusted names in the automotive industry. From family SUVs and practical hatchbacks to cutting-edge hybrid vehicles, the brand offers something for every type of driver.

The Honda display in The Showroom zone, hosted by Yeomans Honda Guildford, will provide visitors with the opportunity to get up close to the latest vehicles, speak directly with product experts and discover why Honda remains one of the UK’s most popular automotive brands.

Andy Entwistle, CEO of The British Motor Show, said: “We’re delighted to welcome Honda and Yeomans Honda Guildford to The British Motor Show 2026. Honda is a brand that resonates with motorists of all ages and has a fantastic reputation for quality, innovation and reliability. We’re looking forward to giving our visitors the opportunity to experience Honda’s latest models and learn more about the exciting direction the brand is taking.”

Honda joins an ever-growing list of major manufacturers, dealer groups and automotive brands exhibiting at The British Motor Show 2026, helping to create one of the UK’s most comprehensive and accessible showcases of the automotive industry.

Taking place at Farnborough International Exhibition & Conference Centre from 21-23 August 2026, The British Motor Show offers visitors the chance to see the latest new cars, supercars and classic vehicles, enjoy live arena action, meet celebrity guests and experience a host of interactive family attractions – all included within the ticket price.

Visitors can save 20% with advanced tickets now until Sunday 16 August are available now, with under-17s attending free with a paying adult.