The British Motor Show is delighted to announce i-media as an Official Media Partner for the 2026 event, further strengthening the show’s national reach and audience engagement.
As the UK’s only data-led motorway media owner, with ANPR technology, live audience intelligence, and 1,000+ full-motion screens across 98% of the UK’s motorway service area estate, i-media brings both scale and precision to the partnership, reaching millions of consumers at the moments that matter most ahead of this year’s event.
Through an intelligent, data-driven campaign running from 1 July to 21 August 2026, i-media will reach drivers, families, and automotive enthusiasts across 110 sites and 189 frames within a 90-minute drive of Farnborough, delivering over one million plays across D48 and D6 formats on the UK Strategic Road Network. The campaign is further amplified via Pitstop, i-media’s driver loyalty app, extending reach across digital touchpoints ahead of this year’s event.
“We’re thrilled to welcome i-media as an Official Media Partner for 2026,” said Andy Entwistle, CEO of The British Motor Show. “Their ability to connect with audiences in impactful, real-world environments makes them a perfect partner to help us expand our reach and drive even greater attendance.”
The partnership reflects The British Motor Show’s continued investment in high-profile, high-impact marketing channels, ensuring the event remains one of the UK’s most exciting and accessible automotive experiences.
“We’re excited to be working alongside The British Motor Show to bring this standout event to life for audiences across the UK,” said Sam Tester, Chief Revenue Officer at i-media. “Our network doesn’t just reach drivers at scale, it understands them. Through our data and audience intelligence capabilities, we can put The British Motor Show in front of the right people, in the right locations, at exactly the right moment on their journey.”
Alongside the media partnership, Pitstop, i-media’s consumer loyalty app for drivers, has been named The British Motor Show’s Official Driver Loyalty App for 2026.
The British Motor Show returns to Farnborough International from 21–23 August 2026, with three action-packed days of live entertainment, supercars, classic cars, driving experiences, celebrity guests and family attractions.
You can download the Pitstop app now via the App Store and Google Play or visit www.pitstopapp.co.uk to find out more.
