The British Motor Show is delighted to announce Motor Trader, the UK’s longest-running and award-winning publication for car retailing professionals, as an Official Media Partner for the 2026 show. Motor Trader is a leading source of automotive news, insight and analysis for manufacturers, dealer groups, retailers and industry professionals across the UK.
The partnership sees Motor Trader support The British Motor Show through editorial coverage, industry engagement and promotional activity, helping connect the event with automotive retailers, manufacturers, dealer groups and automotive businesses nationwide.
Taking place at Farnborough International Exhibition & Conference Centre, The British Motor Show brings together leading automotive brands, live action displays, test drives, family entertainment and hands-on experiences, creating a unique platform that celebrates every aspect of motoring.
Andy Entwistle, CEO of The British Motor Show, said: “We’re delighted to welcome Motor Trader as an Official Media Partner of The British Motor Show. As one of the UK’s most respected and established automotive trade publications, Motor Trader plays an important role in connecting manufacturers, retailers and industry professionals across the sector. This partnership will help us further strengthen our engagement with the automotive industry while showcasing the unique opportunities The British Motor Show offers brands, retailers and consumers alike. We look forward to working together to highlight everything that makes the show such an important event on the automotive calendar.”
The partnership reflects The British Motor Show’s commitment to strengthening its relationships across the automotive sector while continuing to deliver the UK’s ultimate family celebration of motoring. Alongside engaging consumer audiences, the show provides manufacturers, retailers, suppliers and industry partners with a valuable platform to connect with customers, showcase innovation and celebrate the future of motoring.
Visitors to this year’s event can look forward to an exciting mix of vehicle displays, live arena action, celebrity appearances, test drives, feature exhibits and family entertainment, while industry stakeholders can benefit from unparalleled opportunities to engage directly with automotive enthusiasts and consumers.
The British Motor Show returns to Farnborough International from 21–23 August 2026, with three action-packed days of live entertainment, supercars, classic cars, driving experiences, celebrity guests and family attractions.
Attendees can save up to 20% with advanced tickets now and under 17s go free with a paying adult. Family tickets (2 adults and 2 children) are available from just £55, with adult tickets starting from £27.50.
