The British Motor Show is proud to announce Pitstop as its Official Driver Loyalty App for 2026, bringing a powerful new layer of rewards, perks, and value-driven engagement to this year’s visitor experience.
Designed to reward everyday drivers for smarter vehicle ownership, Pitstop is transforming how motorists interact with their cars by offering a seamless platform to earn benefits, unlock exclusive deals, and plan their journeys. Since launching in summer 2025, the app has surpassed 30,000 downloads in under a year, making it one of the fastest-growing driver loyalty platforms in the UK. Through the app, users can access tailored rewards, discounted services, and partner offers simply by becoming a member and regularly checking in to Motorway Service Areas.
At The British Motor Show 2026, Pitstop will put rewards firmly in the spotlight. Visitors will be invited to download the app on-site and access discounts on a range of services and benefits from servicing and MOTs to automotive lifestyle offers and retail savings. As part of an exclusive launch promotion, Pitstop members who check in to a participating Motorway Service Area will receive a complimentary KitKat, giving drivers a tangible taste of the rewards on offer from day one. Attendees will also be able to explore how Pitstop’s growing network of partners delivers ongoing value long after they leave the show.
“We’re excited to welcome Pitstop as our Official Driver Loyalty App,” said Andy Entwistle, CEO of The British Motor Show. “Today’s drivers are looking for more than just a car – they want ongoing value, rewards, and a smarter ownership experience. Pitstop delivers exactly that, and this partnership allows us to bring those everyday benefits directly to our audience.”
By rewarding motorists for their journeys, Pitstop encourages drivers to make the most of the UK road network stay on top of news from the road and the latest Motorway Service Area amenities, all while earning points and unlocking real-world perks. This focus aligns perfectly with The British Motor Show’s mission to support motorists at every stage of their journey, from choosing the right vehicle to choosing the right stop.
Visitors can meet with Pitstop throughout the event, showcasing how easy it is to earn rewards and connect with a range of trusted automotive and lifestyle brands through one simple app.
“We believe drivers should be rewarded for looking after their vehicles,” said Phil Diamond, Pitstop Director. “Partnering with The British Motor Show allows us to introduce thousands of motorists to a loyalty experience that delivers ongoing savings, meaningful rewards and genuine convenience.”
The British Motor Show returns to Farnborough International from 21–23 August 2026, with three action-packed days of live entertainment, supercars, classic cars, driving experiences, celebrity guests and family attractions.
Attendees can save up to 20% with advanced tickets now and under 17s go free with a paying adult. Family tickets (2 adults and 2 children) are available from just £55, with adult tickets starting from £27.50. Save and get tickets now
Pitstop is part of i-media, The British Motor Show’s Official Media Partner for 2026 and a leading digital out-of-home media owner with a nationwide network spanning motorway service areas, EV charging hubs and roadside environments.
You can download the Pitstop app now via the App Store and Google Play or visit www.pitstopapp.co.uk to find out more.
