The British Motor Show locks in Avery Dennison for Wrap Championships return
Avery Dennison is returning to the British Motor Show as the Official Sponsor of the UK Wrap Championships 2026, marking the second consecutive year of partnership for the globally recognised materials science and graphics solutions leader.
This year the Wrap Championships will take centre stage in Hall 1, the event’s main indoor exhibition alongside Cardusio, reinforcing the competition’s status as one of the show’s premier live attractions.
Avery Dennison will use the championship platform to showcase its industry-leading automotive graphics solutions on a national stage. The partnership highlights a strong focus on aftermarket automotive materials, including paint protection film (PPF) and vehicle wrapping, whether full colour change or bespoke, one-off designs.
Across three action-packed days, four of the UK’s top vehicle wrapping teams will go head-to-head in a live competitive environment, battling for the UK Wrap Champion title. Each day of the competition will feature a different creative theme, testing skill, speed, precision, and design innovation in front of a live audience. The reigning champions, Prestige Graphics, return to defend their title.
“We’re proud to return to the British Motor Show as Official Sponsor of the UK Wrap Championships for a second consecutive year,” said Darnell Hahn, UK & Scandinavia Area Senior Sales Manager at Avery Dennison. “This competition reflects what Avery Dennison stands for – innovation, craftsmanship, and pushing the boundaries of what’s possible with automotive graphics. With the championships taking place at the heart of the show, it gives vehicle owners a front-row seat to the skill behind wrapping and paint protection, while also allowing us to engage directly with the community, share expertise, and showcase how our materials can help personalise, protect, and transform vehicles.”
In addition to the main championship action, visitors can expect live demonstrations throughout the show, hands-on opportunities to try wrapping techniques themselves, and access to industry experts who will be on hand to offer advice, guidance, and insights into materials, tools, and best practices.
With Avery Dennison’s continued support and an expanded presence on the show floor, the UK Wrap Championships 2026 promises to be bigger, bolder, and more immersive than ever, cementing its position as a must-see feature for automotive enthusiasts, professionals, and aspiring wrappers alike.
The British Motor Show 2026 takes place from 21 to 23 August and is expected to welcome tens of thousands of visitors, offering manufacturers, partners, and sponsors an unrivalled opportunity to connect directly with UK consumers and the wider automotive community.
Attendees can save 30% with super early bird tickets, available until 31 May 2026, and under 17s go free with a paying adult. Family tickets (2 adults and 2 children) available from just £55 and adult tickets from £27.50.
BMS VIP tickets are also available, enabling ticket holders to enjoy exclusive perks and unrivalled access for the ultimate experience.
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